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Adlink Success - A New Advertising Style From Google Adsense by: Derrick Pizur There is a new advertising style from Google Adsense that is available in your Adsense panel, it is called “Google Ad Links.” This new ad system presents a list of 4 or 5 vertical links(you can pick either 4 or 5 and Google will supply the actually links) to your site visitors, when the visitors click on one of the targeted contextual words it displays a results page from Google listing ten Adwords advertiser’s ads for this related topic. Here is what Google says Adlinks are: “What are Ad Links by Google? Ad Links are a new form of text advertising that we're offering to our AdSense publishers. Using the same contextual targeting algorithm that targets Google ads to your content pages, Ad Links units display a list of topics that are relevant to your page. Each topic, when clicked, brings the user to a page of related advertisements. The result is advertisements that are closely targeted to the interests of your users. By selecting the topics through interaction with the ad unit, users are presented with useful information in the form of related advertisements. Their direct involvement with the evolution of the ad unit guarantees an interest in the ads that are presented.” Positive Aspects of Adlinks: They allow you to blend this in with sections of your links which will get more visitors to click on them, inevitably increase your Adsense revenue. The Adlinks ads display 10 ad results when clicked without cluttering you page. Google’s rules allow you to place three Adsense code block on a website. If you are doing this near say a 500 word article it can distract the visitor from viewing the article. With Adlinks you can still display 1 block of normal Adsense code and the Adlinks block and it keeps your page relatively nice looking while still giving you revenue potential. Negative Aspects of Adlinks: Adlinks requires your visitors to make two clicks. One on the original Adlinks block and one when they view the Adlink results. As any marketer knows the more actions you need a visitor to take the less the response rate. Where are the best places to display Adlinks ads? The best place to display them are within your navigation menu. Try to make them blend in as best as possible. Another great place to put them is at the end of an article suggesting an interested reader view these resources. When doing this the reader is very targeted since they red your whole article and if they are likely leaving your website, why not let them leave through Adlinks and make some money? Are Adlink ads as effective as the normal ad blocks? Well some have seen positive results while other have not. Personally I am going to test it some more to see what kind of results and make my decision then. About the author: http://www.derrickpizur.info Want Free information about Google Adsense and Search Engine Opt?

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01/05/2009 07:10 AM

Advertising Exchange: Ad Exchanges Open Up Your Ad Inventory To Real-Time Bidding - Best Ad Exchanges Reviewed (MasterNewMedia.org)

When ad networks alone are not enough to sell all of your ad inventory, ad exchanges step in to help you maximize the money you make. Put simply, ad exchanges work on the same idea as stock markets. They allow buyers to bid on your inventory, and the demand for your inventory determines the price at which you can sell it. Photo credit: Travel Aficionado edited by Andre Deutmeyer ...

12/30/2008 07:25 AM

Online Advertising And Internet Marketing: MasterNewMedia Greatest Hits From 2008 (MasterNewMedia.org)

Social media marketing , ad management and optimization, diagnosing AdSense revenue drops, the brand ambassador model, are just some of the hot topics included inside this showcase of the best advertising and internet marketing articles published this year here at MasterNewMedia . Photo credit: Giuseppe Ramos If you want to monetize your blog site , attract potential advertisers, ...

01/05/2009 05:01 AM

Issue 110 - 23rd November - 11th January (2009) (Online Recruitment)

In 2009 Some Job Boards Will Be Winners ... And Some Will Be... How should we respond to the ‘Doom & Gloom’ virus that is attempting to drag us deep into recession? Cut the marketing budget? Not a wise move. There are far too many of your competitors out there waiting for you to do just that.

12/31/2008 09:20 AM

Ad Agencies Fashion Their Own Horn, and Toot It (New York Times)

A blog about Michelle Obama?s clothes shows how agencies are moving from promoting to creating brands.

01/01/2009 08:39 AM

Ad Agencies Fashion Their Own Horn, and Toot It (The Hendersonville Times-News)

A blog about Michelle Obamas clothes shows how agencies are moving from promoting to creating brands.

12/30/2008 08:42 PM

Ad Agencies Fashion Their Own Horn, and Toot It (New York Times)

Agencies are parlaying their expertise in marketing the brands of other companies into marketing their own.

12/31/2008 03:06 PM

Google tells users to drop IE6 (TG Daily)

Taking a page out of Apple’s book, Google is now urging Gmail users to drop Internet Explorer 6 (IE6) in favor of Firefox or Chrome that, according to the company, run the popular web-based email service "twice as fast." Google also labels IE6 as an unsupported browser, meaning it fails to run some Gmail features.

12/31/2008 09:55 AM

New Media Trends And Predictions 2009: What Independent Web Publishers Should Expect - Part 1 (MasterNewMedia.org)

Here my new media predictions for 2009 : what to expect when it comes to new media, professional web publishing and learning, collaboration and social media? Find out everything I see coming across these key areas in this two-part report opening today. Photo credit: Giancarlo Mazzaro - 7th Floor I have prepared this report , which gets published every year end (here my 2008 new media ...

12/30/2008 05:29 AM

Tough Love For Microsoft Search (Search Engine Land)

Back in June, I spoke at Microsoft as part of a regular series for those involved with its webmaster tools group and anyone generally interested in search.

12/29/2008 02:26 AM

A place where millions of friends do not come out to play (Mail and Guardian)

A new generation of designers and developers is putting the social element back into video games, using online networks such as Facebook as platforms to turn people from across the world into poker aces, boffins and the proud and sometimes obsessive owners of virtual pets.