Read Articles:  Whats Google AdSense?  The Easiest Way To Have A Google Adsense Accoun...  Google AdSense: 7 Tips For Creating Sites That ...  Easy Steps To Hands Off Passive Income  AdSense is Stupid When...  Affiliate Marketing vs. Google Adsense: Let the...  Make Money Quick With Google Adsense  6 Easy Ways to Increase your Adsense Revenue  Adsense – When should you use it?  Where’s the best place to put Google Adsense Ads?  Google Adsense Page Positioning  How to Make Every AdSense Ad on the Google Netw...  6 steps to Adsense Domination  Google AdSense – The text link ad with clout  The Greatest Internet Marketing Strategy Using ...  Adsense – The Powerful Passive Income Generator  Treble your Adsense Income in 60 MInutes  Adlink Success - A New Advertising Style From G...  When AdSense Goes AWOL  Google AdSense and Blogs  The Basics of Making Money with Blogs And AdSense  The Evolution of Google AdSense  Are you using both sides of the GoogleCoin?  Meet Adwords, AdSense’s Fraternal Twin  Google Adsense  Winning the (r) Google AdSense War  Tips for maximizing Your Google AdSense Revenues  10 Great things NOT to do with Google AdSense  How to Help Google Make up its Mind  Blogging for Dollars  A Smart Trick for Attracting Higher Paying AdSe...  Getting Approved by Adsense in a Jiffy…  Traffic Arbitrage- The new kid on the block  Adsense - 7 keys to empire?  Five Knockout Affiliate Tips  Is Your Site a One Trick Pony?  A Niche Marketing Model In Three Easy Steps: Ke...  6 more free steps to making money online  Gaga over Google Adsense  Concentrate on what's important... Index Pages: 1 - 2 - 3

How to Help Google Make up its Mind   by: Diane Nassy As an AdSense sponsoring web site, your goal is to have contextually relevant ads displayed whenever a visitor comes to your site. That’s the goal, and it sounds simple enough, but sometimes it seems that Google is bent on not cooperating with you in the least. If there are times when your web site is displaying apparently random ads which have no relevance to your site at all or worse, it’s displaying non-revenue Public Service Ads (PSA), then that’s a sign that you need to work harder to help Google make up its mind. Google uses a pretty effective set of Artificial Intelligence (AI) tools to sniff the content on your site so it can serve up the most relevant ads out of its extensive inventory. However, since no humans are involved in this process, it’s actually pretty easy to lead the poor spider down the wrong path. It’s not enough to simply depend upon your site’s keywords to pull the right ads from Google; you have to pay attention to the context in which the key words are used as well or you could get some surprises. For example, suppose that you have some text on your page that reads “I love Guns ‘N Roses”. There is a good chance that you will either end up with PSAs, because “Guns” is a known Google “stop” word that triggers PSAs, or ads from 1-800-Flowers thanks to the key word “Roses”. But if you modify your content slightly to have it read something like “I love the heavy metal and hard rock bands like Guns ‘N Roses”, then you should start pulling ads that match your site’s theme. The words “heavy metal” and “hard rock” are called supporting keywords. Their job is to help define the context that the actual key word is being used in. When the Google spiders are fed both supporting and actual key words they are better able to make the right decisions on your behalf. The position of your key words also plays a part in pulling the right ads. Words that are closer to the top of the page have more “weight” than those that appear farther down. Tags are also important. H1 and H 2 tags have a higher precedence over P tags, and B tags are significant as well. The key to getting the right ads to appear on your site is to fine-tune the supporting key words and tweak your tags until you are seeing what you want to see. Once you reach that goal, you can read our article on Smart Ways to Attract Higher Paying AdSense Ads, and Tips for Maximizing Your Google AdSense Revenues for even better results. Sometimes it seems that the Google spider is doing all it can to not get along with you. The next time you have that thought, stop to consider the possibility that the Google spider is having the same thoughts about you! About the author: Diane provides marketing and internet profit tips. For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com Email : deeljeabiz@gmail.com

More Resources

01/05/2009 07:10 AM

Advertising Exchange: Ad Exchanges Open Up Your Ad Inventory To Real-Time Bidding - Best Ad Exchanges Reviewed (MasterNewMedia.org)

When ad networks alone are not enough to sell all of your ad inventory, ad exchanges step in to help you maximize the money you make. Put simply, ad exchanges work on the same idea as stock markets. They allow buyers to bid on your inventory, and the demand for your inventory determines the price at which you can sell it. Photo credit: Travel Aficionado edited by Andre Deutmeyer ...

12/31/2008 09:23 AM

Google AdSense Now Pushing Fat Ads: Is this Offensive? (Search Engine Roundtable)

If you're fat and get offended easily, don't use any service that uses Google AdSense. That's what WebmasterWorld members are spotting -- ads targeting the "fat" people of America. Apparently there's a conception that the holidays may have gotten people overweight. Or perhaps this is a way to ring in your New Year's Resolutions. But that isn't satisfying publishers who are using Google ...

01/05/2009 05:01 AM

Issue 110 - 23rd November - 11th January (2009) (Online Recruitment)

In 2009 Some Job Boards Will Be Winners ... And Some Will Be... How should we respond to the ‘Doom & Gloom’ virus that is attempting to drag us deep into recession? Cut the marketing budget? Not a wise move. There are far too many of your competitors out there waiting for you to do just that.

01/03/2009 07:18 PM

Make Money Blogging - 4 Easy Steps (PIZZAHEROS)

1. Join an affiliate marketing program today. Join one thats free, one that you like and join an affiliate program offering products that are actually in demand. Affiliate marketing programs will pay you a commission to sell their products. Now I am assuming here you already have a blogger account.

12/30/2008 06:02 PM

7 Easy Proven Ways to Increase your Adsense Revenue (PIZZAHEROS)

The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.

01/02/2009 11:23 AM

Video Recap of Weekly Search Buzz :: New Years 2009 (Search Engine Roundtable)

In this week's recap, I wish our readers and viewers a happy, healthy and prosperous 2009. Google updated the toolbar PageRank scores, but it seems like the search results both here and internationally were updated also. Live Search is using MSNBOT-Media to crawl JavaScript files. Google got hit with wildcard domain issues. Google Alerts is trigger happy. Google shows a did you mean answer ...

01/02/2009 08:53 AM

MSN adCenter's Content Ads Showing Horrible Click Through Rates? (Search Engine Roundtable)

Brent Csutoras published results of his Microsoft ContentAds test by accident. I wasn't able to see all the results because he pulled them after being notified that he is not allowed to share any stats because he is in a private beta. I can tell you that I tested the ads on my personal blog and actually removed them about a week ago, due to the poor results in revenue making. That being ...

01/02/2009 09:53 AM

Weekly Search Buzz RoundUp - 01/02/09: New Year's Edition (Search Engine Roundtable)

This is my last SearchBuzz RoundUp post for awhile, so enjoy it while you have a chance. This week, we rang in 2009. What happened? Happy New Years '09 Very cool search engine logos have been posted this year. Google had a cool 2009 logo that still somewhat resembled "Google." Even Cre8site, Bruce Clay, and Baidu had cool logos. Google's Results Run Wild Google had a PageRank ...

12/31/2008 09:20 AM

Ad Agencies Fashion Their Own Horn, and Toot It (New York Times)

A blog about Michelle Obama?s clothes shows how agencies are moving from promoting to creating brands.

12/30/2008 07:25 AM

Online Advertising And Internet Marketing: MasterNewMedia Greatest Hits From 2008 (MasterNewMedia.org)

Social media marketing , ad management and optimization, diagnosing AdSense revenue drops, the brand ambassador model, are just some of the hot topics included inside this showcase of the best advertising and internet marketing articles published this year here at MasterNewMedia . Photo credit: Giuseppe Ramos If you want to monetize your blog site , attract potential advertisers, ...