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| Tips for maximizing Your Google AdSense Revenues |
by: Diane Nassy
Despite what you may hear, the Google AdSense program is not for everyone. There are some types of web sites that do poorly no matter how hard the owners try, and there are others that should be doing well but the webmaster simply isn’t putting in the effort to make things happen.
Here are some tips to make AdSense work better for you. If you do them all and you’re still not having any luck, then you just might be running one of those sites that don’t make money
1. Determine if your visitors are “in the mood”
Like I mentioned at the top of this article, some web sites just don’t work with pay-per-click programs.
The best performing sites fall into one of these categories:
• Sites where users go and expect to buy something while they are there. E-commerce sites fit the bill here..
• Sites where users go to find specific information on something that they want to buy now. Music and video review sites, vacation information sites, resume building sites, etc. You don’t have to actually be selling these types of things; your site can just be a mecca for information pertaining to these things. Then, when the visitor comes to read your content, they are more likely to click on your ads.
• Sites where people who have disposable income and a credit card like to visit. This includes sites with money management, investing and lifestyle content.
• Sites that draw a large amount of new users every day. Free coupon sites and “How to” sites are good examples.
• Sites where people go who expect to read ads. Classified ads and shopping comparison sites fit into this category.
2. Make sure that your visitors don’t feel that you just want to grab their money
Give them plenty of relevant and well-written content. If writing isn’t your best skill then hire someone to do it for you. Good content brings steady traffic and steady traffic pays the bills.
3. Play by the rules
Google has some very specific Terms of Service (https://www.google.com/adsense/policies) for participating in their AdSense program. Learn those rules and follow them so you don’t lose all of your investment by getting shut out.
4. Use the tools that Google gives you
Google gives you tools for determining the best keywords for your site, measuring ad performance, and setting up different ad “channels” for fine-tuning ad results. These guys and girls are the 800 lb. Gorillas in the Pay-Per-Click market. They didn’t build these tools just to keep their programmers busy. Take advantage of their knowledge for they are very big and you are not!
5. Tweak, fine-tune and then tweak again
You should never be happy with your AdSense performance. If it’s good, then you need to make it great. If it’s great then you need to make it amazing. If it’s amazing then you need to take it to the UPS club. The UPS club? Google sends all checks over $10,000 per month to the webmaster via UPS overnight delivery. Now there’s a club that I wouldn’t mind belonging to.
6. Get more traffic
No matter how much traffic you have, you need more. More eyeballs translate to more clicks. Even if you’re only pulling a 2% click-through. That’s a lot of clicks when you have thousands of visitors each day.
7. Experiment with new keywords
New keywords can bring new ads and new eyeballs along with it. Set up some new pages on your site and experiment with different content. Once you get something that’s working then refer back to Tip # 5.
You can see results in near real time when you use Google’s AdWords. Don’t be afraid to be different. If something that everyone else is doing doesn’t work for you, then invent something that does work and get it on your site.
About the author:
Diane provides marketing and internet profit tips.
For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com
Email : deeljeabiz@gmail.com
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11/19/2008 11:01 AM
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Follow Google's Advice for Better AdSense Performance (WebProNews)
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Google has been providing tips for optimizing AdSense ads to enhance their performance. The company has provided a three-part video series on this subject, which it has just released the final installment for. read more
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11/20/2008 10:08 AM
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Publishers' Top Requests to Google AdSense Are... (Search Engine Roundtable)
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A WebmasterWorld thread is gathering the top 5 publisher requests to be shared with Google's AdSenseAdvisor. Forum member participation is building up, with the following requests being made thus far: Ability to block more than 200 sites in the Competitive Ad Filter Ability to block by keyword in domain name. The example used is that a publisher wants to block spammydomain.com and ...
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11/18/2008 08:23 AM
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Google Promises They Don't Cap AdSense Earnings (Search Engine Roundtable)
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We have questioned if Google limits how much an AdSense publisher can earn in the past. We even ran a poll where the majority of publishers felt Google did not have a glass ceiling for AdSense earnings. Now, a WebmasterWorld thread pulls out a quote from the new AdSenseAdvisor that Google does not cap publishers. Let me quote you: I 100% guarantee that there are no earnings caps on ...
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11/21/2008 06:01 AM
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Yahoo and AOL talking again (VNU Net via Yahoo! UK & Ireland News)
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Yahoo is to continue the talks it started with Time Warner's AOL business earlier this year, according to a fresh wave of media reports.
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11/21/2008 07:56 AM
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Indian students in US pioneer photo embedding in videos (Deccan Herald)
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The Stanford University researchers, computer science graduate students Ashutosh Saxena and Siddharth Batra, and assistant professor Andrew Ng, say the technology will have many uses...
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11/21/2008 06:09 AM
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Guy Kewney (Personal Computer World)
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If Microsoft really is ready to accept that it has no long-term future in selling software licences, it becomes important to understand what the alternatives are. And so it was that I was shown figures for just how many billions of dollars Microsoft makes from advertising.
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11/20/2008 07:41 PM
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Extreme Makeover: Photos Realistically Embedded Within Videos (Science Daily)
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Stanford artificial intelligence researchers have developed software that makes it easy to reach inside an existing video and place a photo on the wall so realistically that it looks like it was there from the beginning. The photo is not pasted on top of the existing video, but embedded in it. It works for videos as well; you can play a video on a wall inside your video.
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11/19/2008 08:00 AM
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Ooyala Launches Innovative Video Advertising Feature Set (Business Wire via Yahoo! Finance)
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MOUNTAIN VIEW, Calif.----Ooyala, Inc, a leading global online video platform provider, is announcing the launch of Ooyala Backlot™ Ads. This feature simplifies the process of monetizing online video content by enabling easy ad integration with major ad servers and ad networks such as YuMe, Tremor, Doubleclick, Lightningcast, and Google AdSense for Video.
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11/20/2008 03:16 PM
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Google Makes Improvements to Ad Manager (WebProNews)
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If you are not familiar with Google Ad Manager , it is a tool that lets web publishers organize their ad booking. It lets you use data from past campaigns to estimate how many impressions you need to sell to make your goals. read more
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11/20/2008 04:01 PM
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New Paid Links Service Sparks More Debate (WebProNews)
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Quite a storm of debate has erupted over a new service called InLinks - essentially a paid text link service that allegedly makes it hard for Google (and other search engines) to detect them. And mouths of Internet marketers begin to salivate. read more
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