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Where’s the best place to put Google Adsense Ads? by: Diane Nassy Why, on your web pages of course. Ok, just kidding. The real question should be: “Is there really any truth to the rumors that where you place those Google AdSense ads can actually improve response?” According to my best information, the answer to that question is: Yes. Google’s own AdSense experts say that that there is a direct correlation between the placement of the AdSense ads and the resulting clickthrough. When ads are placed in “content zones”, rather than in “advertising zones”, response rates on Google AdWords goes up. There are also indications showing that ads appearing on the right side of the page get clicked more than ads appearing on the left side. Advertising analysts with degrees in human behavior and psychology have spent thousands of man-years (people-years?) studying how people read printed and Internet content and what it takes to get them to respond to ads. While some of these studies are proprietary, or are only available to anyone with $10,000 or more to spend on a copy, other studies have been made public and can be read by anyone who is interested. Google themselves has released some relevant information which is focused directly on increasing your Google AdSense response. You can read their findings here (https://www.google.com/support/adsense/bin/static.py?page=tips.html). Of course, all of the studies in the world aren’t worth a hill of beans if the findings don’t work on your web site. That’s why it is important to test, test and test again. Experiment with your Google AdSense placement and track the results over a period of time. Google provides response tracking tools in your AdSense control panel. Learn how to use them. As you begin to see what may be only subtle differences in response, you’ll be able to determine what works best for your particular site. But don’t get complacent. What’s working for you now might not work next month if you change your site design or content. One of the most important factors in determining placement of your ads is the type of content that your site delivers. If you are primarily an e-commerce site, and you have a lot of pictures and ad copy for your own products competing for attention against AdSense ads, then it is going to be a particularly tough challenge getting any kind of decent Google AdSense clickthrough. It is situations like this that require very thorough testing and a lot of trial and error. Blogs seem to have a lot of success generating high response rates to Google AdSense listings. Perhaps it’s because blog readers realize that ad revenue is the only way that their favorite blogmaster can keep the lights on, so the readers think of clicking on ads as a way to make a donation. Regardless of what the experts say, your best bet is to tailor your Google AdSense ad placement to what your own experience shows works best for you. In the end, you’re the only expert who matters. About the author: Diane provides marketing and internet profit tips. For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com Email : deeljeabiz@gmail.com

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11/19/2008 11:01 AM

Follow Google's Advice for Better AdSense Performance (WebProNews)

Google has been providing tips for optimizing AdSense ads to enhance their performance. The company has provided a three-part video series on this subject, which it has just released the final installment for. read more

11/20/2008 10:08 AM

Publishers' Top Requests to Google AdSense Are... (Search Engine Roundtable)

A WebmasterWorld thread is gathering the top 5 publisher requests to be shared with Google's AdSenseAdvisor. Forum member participation is building up, with the following requests being made thus far: Ability to block more than 200 sites in the Competitive Ad Filter Ability to block by keyword in domain name. The example used is that a publisher wants to block spammydomain.com and ...

11/18/2008 08:23 AM

Google Promises They Don't Cap AdSense Earnings (Search Engine Roundtable)

We have questioned if Google limits how much an AdSense publisher can earn in the past. We even ran a poll where the majority of publishers felt Google did not have a glass ceiling for AdSense earnings. Now, a WebmasterWorld thread pulls out a quote from the new AdSenseAdvisor that Google does not cap publishers. Let me quote you: I 100% guarantee that there are no earnings caps on ...

11/21/2008 06:01 AM

Yahoo and AOL talking again (VNU Net via Yahoo! UK & Ireland News)

Yahoo is to continue the talks it started with Time Warner's AOL business earlier this year, according to a fresh wave of media reports.

11/21/2008 07:56 AM

Indian students in US pioneer photo embedding in videos (Deccan Herald)

The Stanford University researchers, computer science graduate students Ashutosh Saxena and Siddharth Batra, and assistant professor Andrew Ng, say the technology will have many uses...

11/21/2008 06:09 AM

Guy Kewney (Personal Computer World)

If Microsoft really is ready to accept that it has no long-term future in selling software licences, it becomes important to understand what the alternatives are. And so it was that I was shown figures for just how many billions of dollars Microsoft makes from advertising.

11/20/2008 07:41 PM

Extreme Makeover: Photos Realistically Embedded Within Videos (Science Daily)

Stanford artificial intelligence researchers have developed software that makes it easy to reach inside an existing video and place a photo on the wall so realistically that it looks like it was there from the beginning. The photo is not pasted on top of the existing video, but embedded in it. It works for videos as well; you can play a video on a wall inside your video.

11/19/2008 08:00 AM

Ooyala Launches Innovative Video Advertising Feature Set (Business Wire via Yahoo! Finance)

MOUNTAIN VIEW, Calif.----Ooyala, Inc, a leading global online video platform provider, is announcing the launch of Ooyala Backlot™ Ads. This feature simplifies the process of monetizing online video content by enabling easy ad integration with major ad servers and ad networks such as YuMe, Tremor, Doubleclick, Lightningcast, and Google AdSense for Video.

11/20/2008 03:16 PM

Google Makes Improvements to Ad Manager (WebProNews)

If you are not familiar with Google Ad Manager , it is a tool that lets web publishers organize their ad booking. It lets you use data from past campaigns to estimate how many impressions you need to sell to make your goals. read more

11/20/2008 04:01 PM

New Paid Links Service Sparks More Debate (WebProNews)

Quite a storm of debate has erupted over a new service called InLinks - essentially a paid text link service that allegedly makes it hard for Google (and other search engines) to detect them. And mouths of  Internet marketers begin to salivate. read more