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Big Advertising Mistake - Don't Do This and It Will Save You by: Farid Aziz Advertising plays an important role in your business (every business, actually!). But, there is one BIG mistake advertisers frequently do and this mistake could cost you a bundle! What is it? The fact that you don't analyze what type of advertising is working for you and which are not doing so well! Analyzing the results of your advertising campaigns will help you determine where your money should go. If you skip this task, then you'd probably spending too much money on a lousy campaign! Of course you don't want that to happen do you? I know that this task is very time consuming and boring, that's why most advertisers always neglect this one. The fact is, it becomes time consuming and boring if you don't create a system for that. This system should inform you the performance of all of your advertising campaigns. This is what makes online advertising so great. Many online advertising services give you ad campaign reports on a regular basis. They inform you which ads are working and which ones are not. Although not every type of online advertisings have this feature, one of them who does is Pay Per Click (PPC) advertising. But what if you advertise in ezines (lots of ezines) and ad classifieds? What if you put several banners and text links here and there? How to monitor their performances? Well, in case you didn't know, there are some services in the internet which really could track your ads and make your job a lot easier. To learn more about this service, you can go to HyperTracker Once you know exactly the performance of all of your ad campaigns, here are some steps that can save a lot of your advertising budget: o Determine Your Target Market Who would be interested in your products? What problems do your products solve? Believe me, reaching untargeted market would only hurt your advetising budget. Don't go for quantity, but go for quality! Many people love blasting ads to a huge community and ended up with no sales at all? Why? Because they are simply reaching the WRONG people. o Set Up a Realistic Budget How much money could you put aside for advertising? Remember, don't waste all of your advertising budget on a single campaign! You have to test what type of advertising that will work best for you. o A Great Sales Copy Make people want to click through your URL. Your target here is to make them click, not to sell! Let your site do the selling for you. o Test Several Ads Test several ads at the same time. Tweak your sales copy. You'll be amazed at how a little difference you add to an ad could result in a HUGE difference in the response. This part is a lot easier if you use the good old HyperTracker o Analyze and Re-invest Analyze your ads performance. Stick to the ones that give you best results. Now that you know what works and what doesn't, you could re-invest your advertising budget ONLY on the best type of advertising. About the Author Farid Aziz is a full-time Internet Marketer. Reveal more of his FREE tips and strategies on Internet Marketing and get a FREE Course on How to Make Money Online with Your Hobby at http://www.InternetMarketerSells.com

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Advertising Agency Search Consultant, Hank Blank, Speaks to AAF 4th District Conference (Business Wire via Yahoo! Finance)

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Yahoo!'s five biggest mistakes (rediff.com)

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11/18/2008 03:52 PM

Life Photo Archive Goes Live On Google; Advertising To Follow (paidContent.org via Yahoo! Finance)

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11/19/2008 05:30 AM

Insure.com Examines Major Medical Mistakes Called 'Never Events' (PR Newswire via Yahoo! Finance)

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11/21/2008 12:16 AM

Phone Book Moves 382 Prefix To Hardee, DeSoto Pages (Highlands Today)

Hundreds of local residents might feel like they just read their own obituary in the newspaper.

11/19/2008 05:41 PM

He Overcame The Depression (Investor's Business Daily via Yahoo! News)

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11/20/2008 10:07 PM

Letters to Cyclingnews - November 21, 2008 (Cyclingnews)

Here's your chance to get more involved with Cyclingnews . Comments and criticism on current stories, races, coverage and anything cycling related are welcomed, even pictures if you wish. Letters should be brief (less than 300 words), with the sender clearly identified.