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A ThemeBased Website Part 3 Choosing
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| A Theme-Based Website, Part 3- Choosing Affiliate Programs |
by: Julie Georg
In parts 1 & 2 , I determined that developing a theme-based
site is a great way to generate income. It's going to be a
WINing situation for the search engines, my visitors, my
merchants and ME. I've chosen a theme that I know (or can
find out about) and love. I've found lots of keywords that
are related to my theme and have lots of ideas for good
content to offer my visitors. Now I need to find merchants
who sell products, programs or services that are
appropriate for my site and will fit with my content.
Once again, I'm going to look at my list of keywords.
Since people are going to use these words to search and
I've used them to write my "keyword focused" content for
each page of my site... it only makes sense that the
products and services I want to represent should also be
related to these keywords. That will help me to seamlessly
recommend the product within my content and really use my
content to presell.
There are several ways to find merchants.
Technique 1: I'll do a search on my keywords at several
of the engines - Google, AltaVista, Overture, or any of
the others. Then I'll have a quick look at the first ten
or twenty listings. If I use SiteBuildIt!, the Manager will
automatically show me ten related sites for each keyword.
(You can take the quick tour of SBI! at...
http://quicktour.sitesell.com/assist3.html ) Wherever you
get the listings, some will be merchants, while
other are content sites. (Of course some are always
irrelevant. Lots of room for my theme-based site!)
I'm going to take a look at the merchants' sites
and see if they have something I'd like to offer my
visitors and if they have an affiliate program. If so,
great. They go on my "keep in mind" merchant list for that
keyword. Next I can explore the content sites. Maybe I'll
find ideas for content, but I'm mainly here to see if THEY
link to any merchants. If so, I can click through and see
what I find. Can you see the beauty of this? I'm going to
have content ideas and possible merchants all organized by
keyword. That's going to make things pretty easy when I go
to build my "keyword focused" pages, no?
Technique 2: I'll do a search for each of my keywords,
plus the word "affiliate", like this... +Italian wine
+affiliate. Or I can try this... affiliate wine. What
will come up are either merchants with affiliate programs
or content sites that are affiliates. Again, for the
merchants, I'll see if I like their product and affiliate
program. For the content sights, I'll check their links.
Technique 3: Now I'm going to check the directories.
There are a lot of affiliate program directories out
there. I'll check with a few of the best, like
AssociatePrograms.com, Refer-It.com, CashPile.com and
Associate-It.com. The directories list programs by
category, so I'll go right to the catagories that fit my
site theme and see if there is any program I like.
They often have reviews as well, which I'll check.
Technique 4: One more thing I could do is to join
affiliate networks. These networks provide merchants with
affiliates and vice-versa. It's a good place to get
exposure to a wide variety of merchants. I'm sure to find
some I haven't run across already, so I'll check to see if
any programs are featured that will work for me. I can
join Commission Junction, BeFree, LinkShare, and/or
ClickTrade.
That took a bit of work, but now I'm ready to narrow down
my choices and weed out merchants with less than great
products, or poor affiliate programs. I'm going to be
pretty particular. The products I choose to represent will
reflect on me. And the quality of the affiliate program
will be reflected in my commission checks. I want my
visitors to be happy and come back to my site. And I want
fair compensation for delivering such valuable, presold
customers to my merchants' sites.
In part 4 of this series, I'll explain how best to build a
theme-based site. Questions?
mailto:yourhelpline@mail.com
About the Author
Julie Georg is a consultant to individuals and small
businesses interested in establishing a web presence.
Step-by-step directions for building a theme-based site can
be found in the excellent, free Affiliate Masters course.
Blank email mailto:tamsassist3@sitesell.net
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01/04/2009 04:43 PM
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News Baltimore NBC Affiliate Switches to HD News The high-def debut came on Saturday. (TVPredictions.com)
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Washington, D.C. (January 4, 2009) -- WBAL-TV, the NBC affiliate in Baltimore, is now producing its local newscasts in High-Definition. The switch to high-def came yesterday, according to the station's web site. WBAL is the second station in Baltimore to switch to HD newscasts.
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01/04/2009 03:02 PM
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Affiliate Marketing Pitfalls (PIZZAHEROS)
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In order to earn a good stable income you will be required to do some hard work and be dedicated. Before you take the leap to join any affiliate program you need to be aware that there are affiliate marketing pitfalls just as there are with just about any business.
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01/05/2009 04:04 PM
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Brazil’s VisaNet to Decide by March on IPO Plan, Regulator Says (Bloomberg)
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Jan. 5 (Bloomberg) -- Visa Inc.’s Brazilian affiliate has until March 19 to decide whether to go ahead with a planned initial public offering in Sao Paulo, the country’s securities regulator said.
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01/06/2009 12:08 AM
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Magnolia Green developers are sued (Richmond Times-Dispatch)
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Timmons Group Inc., a local engineering firm, is suing the developers of Chesterfield County’s Magnolia Green development and an affiliate company for more than $1 million, claiming unpaid services and fees. The lawsuit filed by Timmons Group in Chesterfield Circuit Court on Dec. 12 contends Magnolia Green Development LLC has failed to pay $789,057 for services rendered over the past 2½ years ...
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01/06/2009 12:36 AM
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Royals affiliate keeps Memphis pipeline for front office (Burlington Times-News)
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Dan Hostetter, continuing a pipeline from the Memphis Redbirds, began duties as assistant general manager of the Burlington Royals on Monday. Hostetter, who was an intern for the Class AAA team in Memphis, will work under general manager Steve Brice.
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01/06/2009 12:12 AM
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Stations struggle to reach agreement (The State)
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Two Columbia TV stations were still attempting Monday to reach an agreement with Almega Cable, five days after contracts expired at midnight Dec. 31. One was told it was being taken off the air. About 3,500 Almega customers in Orangeburg, Calhoun and Clarendon counties were to lose WIS-10, an NBC affiliate, and 500 were to lose WLTX-19, a CBS affiliate. Rich O’Dell, the president and general ...
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01/06/2009 12:08 AM
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Bankruptcy filing doesn’t impact Columbus’ WLTZ (Columbus Ledger-Enquirer)
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A U.S. bankruptcy court filing by the Iowa company that delivers news content for Columbus’ NBC affiliate will not impact the local station, management said Monday.
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01/05/2009 09:27 PM
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Lung Association's Northwest chapter is deflated (The State)
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A judge essentially put the Northwest chapter of the American Lung Association out of business Monday after the national group challenged the chapter for giving its Seattle headquarters and $600,000 to a different, newly created charity. King County Superior Court Judge Regina Cahan said Monday that the association would probably win its claim that the regional affiliate breached its contract. ...
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01/05/2009 08:46 PM
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Wash. state judge's ruling puts American Lung Association's Northwest chapter out of business (Minneapolis-St. Paul Star Tribune)
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SEATTLE - A judge has essentially put the Northwest chapter of the American Lung Association out of business. King County Superior Court Judge Regina Cahan (KAY'-han) said Monday that the association would probably win its claim that the regional affiliate breached its contract.
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01/06/2009 02:44 AM
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Missouri City police search for alleged kidnapping victims (Sugar Land Sun)
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According to HCN news affiliate KTRK Channel 13, Missouri City police are searching for two young children, allegedly kidnapped by their biological mother during a supervised visit in Missouri City.
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