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Affiliate Program Checklist by: Paul Siegel Affiliate and other cooperative programs are announced almost daily. Website owners are flocking to these programs. Enthusiasm is high. But.........why not compare and evaluate first? The following checklist was prepared from the point of view of one seeking a program to affiliatae with. But it can also help a program initiator compare current programs in order to make his better. A. Does the Program Offer a Strategic Fit to Your Business? 1. PROGRAM PURPOSE - Define in broad terms 2. COMPLEMENTS YOUR PURPOSE - Does it help you better realize your website long-range goals? 3. VISITOR LEARNING - Are your visitors interested and will the program help them learn? B. Do You Trust the Business Initiating the Program? 4. SUCCESS - Does the business have a history of successes? 5. BELIEVABLE ADVERTISING - Does it promise impossible rewards: get-rich-quick and MLM schemes? Or is it honest and realistic? 6. REPUTATION - What does the business literature tell you about their past operations? 7. WHAT CLIENTS SAY - Contact current clients and ask for their opinions. Would they recommend this business organization? Are they benefiting from it? C. Is the Program Well Designed? 8. AFFILIATE QUALIFICATIONS - Are they signing up everyone? Or are they being picky? Picky is better. 9. AFFILIATE RESPONSIBILITIES - Better, too, if there are specific responsibilities. Are affiliates asked to do promotion, communication with customers, sales? 10. INITIATOR RESPONSIBILITIES - Does the outfit offer help in promotion, sales and after-sales support? 11. PAYMENT & TERMS - Is there a fee or commission structure? How frequently are payments made? Does affiliate get credit for future sales? 12. TRANSACTION TRANSPARENCY - How frequently are transaction reports made? Are transactions independently checkable by the affiliate? Is there a third-party audit? 13. CONFLICT RESOLUTION - Is there a SIMPLE method for resolving conflicts? 14. RETURN TO SITE - Is there a simple way for a website visitor to return to the site of the affiliate after a transaction is executed? D. Will You be Part of a Community? 15. COMMUNICATION MEDIUM - Does the program have a newsletter, a mailing list, a forum, or some other means of communicating among all affiliates? 16. AFFILIATE DECISION-MAKING - Does each affiliate have a voice in making decisions that affect all affiliates? 17. MUTUAL PROBLEM SOLVING - Is there a method whereby affiliates can pose problems and have them solved by the affiliate community?- - - - - - - - - - - - Be extremely careful when evaluating an affiliate program. Most people dwell on the financial arrangements. These are important, of course. But more important, I believe, are efforts made to achieve community. These efforts may bolster your ability to achieve greater financial goals. Spend time in evaluation. It will pay off in the long run. ------------------------------- Paul -the soarING- Siegel is the founder of the Learning Fountain Network (* Excellence * Honesty * Ethics), at http://www.learningfountain.com; and editor of LearningFOUNT, a newsletter focusing on Helpfulness Marketing. To subscribe, send email to: mailto:LearningFOUNT-subscribe@topica.com. Live your vision About the Author Paul "the soarING" Siegel, mailto:paul@learningfountain.com Join LearningFOUNT: a FREE Business Newsletter, Send email to mailto:LearningFOUNT-subscribe@topica.com LEARNING FOUNTAIN NETWORK, http://www.learningfountain.com * Excellence * Honesty * Ethics

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01/04/2009 04:43 PM

News Baltimore NBC Affiliate Switches to HD News The high-def debut came on Saturday. (TVPredictions.com)

Washington, D.C. (January 4, 2009) -- WBAL-TV, the NBC affiliate in Baltimore, is now producing its local newscasts in High-Definition. The switch to high-def came yesterday, according to the station's web site. WBAL is the second station in Baltimore to switch to HD newscasts.

01/04/2009 03:02 PM

Affiliate Marketing Pitfalls (PIZZAHEROS)

In order to earn a good stable income you will be required to do some hard work and be dedicated. Before you take the leap to join any affiliate program you need to be aware that there are affiliate marketing pitfalls just as there are with just about any business.

01/05/2009 04:04 PM

Brazil’s VisaNet to Decide by March on IPO Plan, Regulator Says (Bloomberg)

Jan. 5 (Bloomberg) -- Visa Inc.’s Brazilian affiliate has until March 19 to decide whether to go ahead with a planned initial public offering in Sao Paulo, the country’s securities regulator said.

01/05/2009 12:28 AM

Japanese ABC Learning affiliate to close down (Australian Broadcasting Corporation)

A Japanese education provider with ties to the failed childcare operator ABC Learning says it will shut its doors later this week.

01/05/2009 06:33 PM

Assistant Coach Ron Cooper leaving South Carolina (Live 5 News Charleston)

Raycom News Network affiliate WIS in Columbia says South Carolina safeties coach Ron Cooper is leaving the Gamecocks to join the coaching staff at LSU.

01/05/2009 03:09 PM

Retro programming joins WFLA’s digital offerings (BizJournals)

WFLA-Channel 8 is replacing a national digital tier weather network with its own channel known as “8 Prime” that will feature reruns of classic programs such as “Leave it to Beaver” and “Kojak” as well as the NBC affiliate’s nightly news casts and other Media General Inc. programs. (MEG)

01/05/2009 11:30 AM

Laidlaw Completes Deal for Fraser's NH Mill Site (PaperAge.com)

Jan. 5, 2009 (Press Release) - Laidlaw Energy Group, Inc., through its affiliate, Laidlaw Berlin BioPower, LLC (“Laidlaw”), announced today that it has completed the acquisition of the former Fraser Paper pulp mill site where it has been engaged for the last two years in the development of a 66 megawatt biomass-to-energy project, along with the requisite financing for the development of the ...

01/05/2009 03:36 PM

Don Corsini Lands at KTLA-TV (Mediaweek)

Former KCBS-TV general manager Don Corsini has jumped to KTLA-TV, the CW affiliate in Los Angeles owned by Tribune.

01/05/2009 04:12 PM

Lions acquire right-hander Wasdin (The Japan Times)

The Seibu Lions said Monday they have acquired the services of John Wasdin, a right-hander who has 39 major league career wins and formerly pitched for the Yomiuri Giants. Wasdin, 36, who went 9-6 with three saves and a 3.51 ERA for the St. Louis Cardinals' Triple-A affiliate with no big league appearances last season, has agreed to a one-year contract carrying a salary of ¥50 million. Read ...

01/05/2009 11:54 AM

Monday January 05, 2009 - 11:54 EST (Rolling Good Times)

VANCOUVER, Canada -- (PRESS RELEASE) -- The Canadian Affiliate Management Company – CanAffco.com – and online poker site ReeferPoker.com announced today that the U.S. player-friendly poker site will host one of the largest forum Challenge events in recent history, the Online Forum Challenge's "Really Really Big $5,000 Freeroll."