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Give Your Affiliate Program A Lift With A New Or Improved by:Keller Flynn If an affiliate program is an important part of your business, your profits are only as good as your affiliate members. Sales drop like a rock when they get discouraged or lose interest. You will see the dreaded signs if you frequently visit your affiliates' sites. The banner or enthusiastic endorsement they once had on their opening page is now relegated to a link on the second or third tier of their site. Something as simple as that can cut the number of hits you get by a factor of ten or twenty. Two things usually account for members giving you the back burner treatment: Your product or service isn't selling as well as it once did for them. Or members are simply losing interest because newer, more exciting affiliate programs are grabbing their attention. You can immediately solve both problems by offering a new or improved product or service. Spend time to make sure your new product is a big improvement over what has come before. The more you can insure your product is a big deal, the more excited your affiliates will get. Make your roll-out a big production. Give your new creation a whole new area with a fresh new look on your web site. Two weeks before you unveil your new product, start sending announcements to your affiliates. Let them know something important is about to happen and they will be the first to hear about it. After you bring out your product, do a quick follow-up with members. Get comments on how they expect the new product to sell. Harvest early accounts of how some members are doing well with the product. Include these comments in your weekly email updates to members. A word of warning--try not to veer completely away from what has worked for you before. If you have always sold software, don't bring in a new line of office furniture as your new product for affiliates. An exciting new software application will work better and will not dilute the brand identity your business has enjoyed. Got a major product you don't want to ignore? Good! It's almost always easier to get affiliates and customers excited about an improvement to an old favorite than it is to make a favorite out of a completely new product. Keep a file of customer complaints and ideas about your product. Over time you can use these as ideas starters for ways to build improvements that customers and affiliates will appreciate and value. When interest in your product or service starts to diminish, pull our your file and make requested improvements. Add in enough improvements and you have a new issue, a next generation, or a fresh edition you can sell as a replacement or upgrade to your long list of previous customers. Affiliate programs are still the number one way to market on the Web. It pays to keep your program exiting and top-of-mind. For many companies, it is unlikely that a better way to boost profits will come along any time soon. About the Author Keller Flynn offers the full spectrum of tools, ideas and action steps needed to create and run a successful affiliate program. Reach him at mailto:keller@affiliatedirector.com or 801-328-9006. Get his Extra Money Newsletter FREE at http://www.AffiliateDirector.com to learn more about how YOU can profit from the affiliate boom.

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01/04/2009 04:43 PM

News Baltimore NBC Affiliate Switches to HD News The high-def debut came on Saturday. (TVPredictions.com)

Washington, D.C. (January 4, 2009) -- WBAL-TV, the NBC affiliate in Baltimore, is now producing its local newscasts in High-Definition. The switch to high-def came yesterday, according to the station's web site. WBAL is the second station in Baltimore to switch to HD newscasts.

01/04/2009 03:02 PM

Affiliate Marketing Pitfalls (PIZZAHEROS)

In order to earn a good stable income you will be required to do some hard work and be dedicated. Before you take the leap to join any affiliate program you need to be aware that there are affiliate marketing pitfalls just as there are with just about any business.

01/05/2009 04:04 PM

Brazil’s VisaNet to Decide by March on IPO Plan, Regulator Says (Bloomberg)

Jan. 5 (Bloomberg) -- Visa Inc.’s Brazilian affiliate has until March 19 to decide whether to go ahead with a planned initial public offering in Sao Paulo, the country’s securities regulator said.

01/06/2009 12:08 AM

Magnolia Green developers are sued (Richmond Times-Dispatch)

Timmons Group Inc., a local engineering firm, is suing the developers of Chesterfield County’s Magnolia Green development and an affiliate company for more than $1 million, claiming unpaid services and fees. The lawsuit filed by Timmons Group in Chesterfield Circuit Court on Dec. 12 contends Magnolia Green Development LLC has failed to pay $789,057 for services rendered over the past 2½ years ...

01/06/2009 12:36 AM

Royals affiliate keeps Memphis pipeline for front office (Burlington Times-News)

Dan Hostetter, continuing a pipeline from the Memphis Redbirds, began duties as assistant general manager of the Burlington Royals on Monday. Hostetter, who was an intern for the Class AAA team in Memphis, will work under general manager Steve Brice.

01/06/2009 04:29 AM

CCFL makers Wellypower and Gio eye own brand lighting products, says paper (Digi Times)

Eying the lighting market, cold-cathode fluorescent lamp (CCFL) maker Wellypower Optronics, an affiliate of AU Optronics (AUO), and Gio Optoelectronics, an affiliate of Chi Mei Optoelectronics (CMO), are eyeing the lighting market by introducing own brand light bars, according to a Chinese-language Commercial Times report.

01/06/2009 12:12 AM

Stations struggle to reach agreement (The State)

Two Columbia TV stations were still attempting Monday to reach an agreement with Almega Cable, five days after contracts expired at midnight Dec. 31. One was told it was being taken off the air. About 3,500 Almega customers in Orangeburg, Calhoun and Clarendon counties were to lose WIS-10, an NBC affiliate, and 500 were to lose WLTX-19, a CBS affiliate. Rich O’Dell, the president and general ...

01/06/2009 02:44 AM

Missouri City police search for alleged kidnapping victims (Sugar Land Sun)

According to HCN news affiliate KTRK Channel 13, Missouri City police are searching for two young children, allegedly kidnapped by their biological mother during a supervised visit in Missouri City.

01/06/2009 12:08 AM

Bankruptcy filing doesn’t impact Columbus’ WLTZ (Columbus Ledger-Enquirer)

A U.S. bankruptcy court filing by the Iowa company that delivers news content for Columbus’ NBC affiliate will not impact the local station, management said Monday.

01/05/2009 09:27 PM

Lung Association's Northwest chapter is deflated (The State)

A judge essentially put the Northwest chapter of the American Lung Association out of business Monday after the national group challenged the chapter for giving its Seattle headquarters and $600,000 to a different, newly created charity. King County Superior Court Judge Regina Cahan said Monday that the association would probably win its claim that the regional affiliate breached its contract. ...