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Why Two-Tier Affiliate Programs are Best by: John Lynch When you join an affiliate program or start an affiliate program of your own, you have to decide whether it will be a single tier or two-tier affiliate program. With a single tier program you earn a commission on any sales you make and that is it. If you are running your own affiliate program, you pay your affiliates a commission for any sales they refer and that is all. However, with a two-tier program, affiliates are allowed to recruit sub-affiliates and are paid a small percentage of the sales these sub-affiliates generate. For example, the affiliates may earn a 30% commission for selling product X himself; and when one of the sub-affiliates makes a sale, the affiliate may get a 10% commission as well. This is very profitable for the affiliate as he can recruit an army of sub-affiliates, all earning commissions for him without any effort on his part except for the initial recruiting process. If you are starting an affiliate program of your own should it be two-tier or single tier? Some might shy away from the seeming expense of a two-tier program. But is it really that expensive? Many affiliate program managers make the wrong decision on this. Let's look at an example. You have an affiliate program up and running and an average affiliate joins your program. Mr.Average has a web site that receives average traffic. He also has an ezine with thousands of subscribers published monthly. Mr. Average posts your affiliate links to his web site and promotes your product to his ezine list. Initially, he generates good sales. However, a point comes when he saturates his market with your product and his sales begin to drop. He begins to lose interest in your program and your sales remain small. What happens if you set up a two-tier program? Rather than trying to keep your commission pay outs small, you motivate your existing affiliates to recruit other people to your program. This will exponentially increase your affiliate sales. Would it not be worth paying the referring affiliate a percentage of their sub-affiliates' sales? Now when Mr.Average joins your affiliate program this is what would happen. When he has saturated his market with your product, he would now promote your affiliate program to his customers and ezine subscribers. Many of Mr.Average's customers and subscribers decide to join the affiliate program. This in turn will motivate Mr.Average to continue promoting your products and recruiting affiliates. Now what is the situation? 1) Your income increases because of increased sales. 2) You have a much larger customer base to which you can sell 'backend' products. 3) An increase in your income because of the life time loyalty of the customers referred by your affiliate. 4) An army of sub-affiliates who will sell your products, and in turn promote your affiliate program to their customers and subscribers. The little extra in affiliate sales commission pay outs will be more than compensated for by the exponential sales increase. This is why the two-tier affiliate program is a guaranteed winner and should be the automatic choice for potential affiliates and affiliate program managers. © John Lynch ( For details of two-tier Affiliate Programs go to: http://www.merchant-account-service.com/affiliate_programs.html ) Source: www.isnare.com

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12/05/2008 04:08 AM

Political Blog (Arkansas News Bureau)

From the Stephens Media team in Arkansas and Washington D.C. Deficit prompts cost-cutting at UCA By John Lyon LITTLE ROCK - The University of Central Arkansas on Thursday announced a program of cost-cutting measures aimed at offsetting a multimillion-dollar deficit.

12/04/2008 02:36 PM

Fitch Revises Outlook on Banco Industrial to Stable; Affirms 'BB' IDRs (Business Wire via Yahoo! Finance)

NEW YORK----Fitch Ratings has affirmed the 'BB' long-term foreign and local currency Issuer Default Ratings of Guatemala's Banco Industrial . Fitch has also revised Industrial's Rating Outlook to Stable from Positive.

12/04/2008 05:36 AM

Regional Briefs (The Ithaca Journal)

An educational workshop on gas-exploration issues and and pipeline right-of-way mitigation is planned by the Tioga County Landowners Group for 6:30-8:30 p.m. Tuesday, Dec. 2 in the Candor High School Auditorium, 1 Academy St.

12/04/2008 03:56 AM

Political Blog (Arkansas News Bureau)

From the Stephens Media team in Arkansas and Washington D.C. Farm Bureau may support first-offense felony for animal cruelty By John Lyon HOT SPRINGS - The Arkansas Farm Bureau may throw its support next year to legislation that would make cruelty to animals a felony on first offense, the organization's president said Wednesday.

12/03/2008 09:37 AM

Fitch: U.S. Telecom and Cable Credit Profiles to Weaken in 2009 Business Editors (INO News)

(AP:CHICAGO--) (BUSINESS WIRE) _ Dec. 03, 2008-- Fitch believes that growing event risk associated with economic, competitive and regulatory pressures will weaken the credit profile of most operators within the U.S. telecommunications and cable sector in 2009. Growing unemployment, continuing home foreclosures, the acceleration of cord-cutting, evolution of wireless smart-phone-based data ...

12/03/2008 09:41 AM

Fitch: U.S. Telecom and Cable Credit Profiles to Weaken in 2009 (Centre Daily Times)

Fitch believes that growing event risk associated with economic, competitive and regulatory pressures will weaken the credit profile of most operators within the U.S. telecommunications and cable sector in 2009. Growing unemployment, continuing home foreclosures, the acceleration of cord-cutting, evolution of wireless smart-phone-based data services, and a changing regulatory environment with a ...

12/03/2008 09:22 AM

Fitch: U.S. Telecom and Cable Credit Profiles to Weaken in 2009 (Business Wire via Yahoo! Finance)

CHICAGO----Fitch believes that growing event risk associated with economic, competitive and regulatory pressures will weaken the credit profile of most operators within the U.S. telecommunications and cable sector in 2009.

12/02/2008 08:03 PM

Fitch Launches Criteria for Reps & Warranties for U.S. RMBS (Business Wire via Yahoo! Finance)

NEW YORK----Fitch Ratings has introduced criteria for representations and warranties in U.S. RMBS transactions that lists reps & warranties needed in RMBS transaction documents in order for Fitch to rate the transaction.

12/01/2008 03:01 PM

A Look Ahead At Hispanic Media (MultiChannel News)

This year saw the end of years of double-digit growth in advertising revenue for Spanish-language television, with a mere 0.3% growth in the first eight months to $2.11 billion, according to TNS Media Intelligence data. And the outlook for next year isn’t much brighter.

12/01/2008 03:25 AM

PRESS RELEASE: Fitch Downgrades North Pacific Bank To BBB from BBB+ (Nasdaq)

Fitch Ratings-Tokyo/Singapore-01 December 2008: Fitch Ratings has today downgraded some of Japan-based North Pacific Bank Ltd.'s ratings (NPB) and simultaneously removed the Rating Watch Negative (RWN) on which it was placed on 14 October 2008. The Outlook is Negative.